The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 



07 March, 2019 | (01 hr)

Sign In to access this Webcast

Sign In

We live in the age of the customer. Today the customers are more informed than ever. They have access not only to everything they want relating to your products and services, but also to the information that influences how they think about you and about the other customers’ experiences with your company. The only way to remain competitive today and into the future will be with an organizational culture that puts the customer at the heart of its operations.

Join this webcast to learn more about:

  • Why being a customer-obsessed organization is your only competitive advantage in today’s highly disruptive and rapidly changing environment
  • Lessons from the world’s most customer-obsessed companies
  • How leaders at every level can create an organization that aligns its culture to the needs of the customer
  • How to make customer obsession a reality in your company by benchmarking and building a road map to develop your company’s capabilities.

Speakers

Chris L. Brown

Chris L. Brown
CEO
MarketCulture

Chris L Brown is the co-author of the award winning book, The Customer Culture Imperative. He specializes in working with companies to create customer-obsessed cultures and is currently the CEO of MarketCulture. His previous post as Marketing Director for Hewlett-Packard, South Pacific Regio...Full Bio

Demet Tunç

Demet Tunç (Moderator)
Council Director, Customer Experience Council and Market Insights & Analytics Council
The Conference Board

Demet Tunç started her career as brand manager at Colgate Palmolive in 1999. Following this she spent 10 years at Goodyear Dunlop, holding several Business and Marketing Management roles in Turkey as well as in the EMEA headquarters in Brussels. She then became Vice President at Ingersoll ...Full Bio

Pricing
Complimentary: Sign in or create an account to receive it.
Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player